Bachoco — Cerditos
Client.
Teran TBWA
Bachoco
We help the success of Bachoco’s major campaign continue to grow by bringing to life the new characters of the Bachoco family.
We created the newest member of the family, Pork, bringing this protein into Bachoco’s portfolio of products.
Bringing this character to life was a great challenge: crafting its personality, exploring its many facets, and expressing them through diverse concepts to keep the energy of this great campaign alive. From scratch, we shaped a character full of dimensions.
What we did.
Visual Concept
Art Direction
Character Design
Character Modeling
CGI Development
Final Master
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